<p style="line-height: normal; margin-bottom: 0px; margin-top: 0px;"><span style="font-size: 12pt; font-family: verdana, geneva;">Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region. </span></p>
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<p style="line-height: normal; margin-bottom: 0px; margin-top: 0px;"><span style="font-size: 12pt; font-family: verdana, geneva;">Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.</span></p>
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<p style="line-height: normal; margin-bottom: 0px; margin-top: 0px;"><span style="font-size: 12pt; font-family: verdana, geneva;">Our brand prom<span style="color: #000000;">ise </span>- Makes Work Life Better<span style="color: #000000;"><span style="white-space: normal; background-color: #ffffff; float: none; display: inline;">™</span></span> - Reflects our co<span style="color: #000000;">mmitment to employees, customers, partners and communities globally.<span style="white-space-collapse: collapse;"> </span></span></span></p><p style="box-sizing: border-box; margin: 0in 0in 8pt; color: #1c1c1e; white-space: normal; background-color: #ffffff; line-height: 15.6933px; font-size: 11pt; font-family: 'Clarika Geometric Light';"><span style="box-sizing: border-box; font-family: verdana, geneva; font-size: 12pt;"><strong style="box-sizing: border-box; font-weight: bolder;"><span style="box-sizing: border-box; line-height: 17.12px;">About the opportunity</span></strong></span></p>
<p style="box-sizing: border-box; margin: 0in 0in 8pt; color: #1c1c1e; white-space: normal; background-color: #ffffff; line-height: 15.6933px; font-size: 11pt; font-family: 'Clarika Geometric Light';"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">We’re looking for a Senior Content Marketing Manager to create high-impact, search-driven content that strengthens Dayforce’s authority and discoverability in an increasingly AI-powered landscape.</span></p>
<p style="box-sizing: border-box; margin: 0in 0in 8pt; color: #1c1c1e; white-space: normal; background-color: #ffffff; line-height: 15.6933px; font-size: 11pt; font-family: 'Clarika Geometric Light';"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; color: #0d0d0d; font-family: verdana, geneva;">This is a hands-on role for a strong writer and SEO expert who knows how to produce content that performs – across both traditional search and AI-driven experiences. As buyers increasingly rely on AI-generated answers and conversational search, you’ll ensure Dayforce content is optimized for Answer Engine Optimization (AEO), large language models (LLMs), and zero-click discovery.</span></p>
<p style="box-sizing: border-box; margin: 0in 0in 8pt; color: #1c1c1e; white-space: normal; background-color: #ffffff; line-height: 15.6933px; font-size: 11pt; font-family: 'Clarika Geometric Light';"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">You’ll partner closely with Product Marketing, Demand and Growth, Web, Social, and External Communications teams to align content with integrated campaigns and business priorities. As a subject matter expert in SEO and AEO, you’ll help guide how content is structured and amplified across channels to improve reach and discoverability.</span></p>
<p style="box-sizing: border-box; margin: 0in 0in 8pt; color: #1c1c1e; white-space: normal; background-color: #ffffff; line-height: 15.6933px; font-size: 11pt; font-family: 'Clarika Geometric Light';"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">You bring both creativity and analytical rigor to your work. You’re comfortable digging into performance data, identifying gaps and opportunities, and turning those insights into content that drives measurable results. You understand enterprise SaaS and can translate complex HCM technology into clear, differentiated content.</span></p>
<p style="box-sizing: border-box; margin: 0in 0in 8pt; color: #1c1c1e; white-space: normal; background-color: #ffffff; line-height: 15.6933px; font-size: 11pt; font-family: 'Clarika Geometric Light';"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">You’re execution-focused and comfortable working at pace – moving from insight to published content quickly, while maintaining a high bar for accuracy, relevance, and impact.</span></p>
<p style="box-sizing: border-box; margin: 0in 0in 8pt; color: #1c1c1e; white-space: normal; background-color: #ffffff; line-height: 15.6933px; font-size: 11pt; font-family: 'Clarika Geometric Light';"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">This role will report to the VP, External Communications.</span></p>
<div style="box-sizing: border-box; color: #1c1c1e; white-space: normal; background-color: #ffffff; margin: 0in 0in 8pt; line-height: 15.6933px; font-size: 11pt; font-family: 'Clarika Geometric Light'; text-align: left;" align="center"> </div>
<div style="box-sizing: border-box; color: #1c1c1e; white-space: normal; background-color: #ffffff; margin: 0in 0in 8pt; line-height: 15.6933px; font-size: 11pt; font-family: 'Clarika Geometric Light'; text-align: left;" align="center"><span style="box-sizing: border-box; font-family: verdana, geneva; font-size: 12pt;"><strong style="box-sizing: border-box; font-weight: bolder;"><span style="box-sizing: border-box; line-height: 17.12px;">What you’ll get to do</span></strong></span></div>
<p style="box-sizing: border-box; margin: 0in 0in 8pt; color: #1c1c1e; white-space: normal; background-color: #ffffff; line-height: 15.6933px; font-size: 11pt; font-family: 'Clarika Geometric Light';"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">Content creation & optimization</span></p>
<ul>
<li style="font-family: verdana, geneva; font-size: 12pt;"><span style="font-family: verdana, geneva; font-size: 12pt;">Write and publish high-quality, search-optimized content on a consistent cadence, including (but not limited to) blogs, thought leadership, comparison pages, FAQs, infographics, and other digital content assets.</span></li>
<li style="font-family: verdana, geneva; font-size: 12pt;"><span style="font-family: verdana, geneva; font-size: 12pt;">Create structured, answer-first content designed to be surfaced in AI-generated responses and LLM-driven experiences.</span></li>
<li style="font-family: verdana, geneva; font-size: 12pt;"><span style="font-family: verdana, geneva; font-size: 12pt;">Translate complex HR, payroll, and workforce management topics into clear, engaging, and authoritative content.</span></li>
<li style="font-family: verdana, geneva; font-size: 12pt;"><span style="font-family: verdana, geneva; font-size: 12pt;">Refresh and optimize existing content to improve search visibility, engagement, and conversion performance.</span></li>
<li style="font-family: verdana, geneva; font-size: 12pt;"><span style="font-family: verdana, geneva; font-size: 12pt;">Serve as a champion for SEO and AEO best practices, partnering with stakeholders to ensure content aligns with search intent, audience needs, and funnel stage.</span></li>
<li style="font-family: verdana, geneva; font-size: 12pt;"><span style="font-family: verdana, geneva; font-size: 12pt;">Bring flexibility to support broader content marketing initiatives as business needs evolve, contributing to initiatives such as research reports, executive thought leadership, campaign assets, customer stories, and other strategic content priorities.</span></li>
</ul>
<p style="box-sizing: border-box; margin: 0in 0in 8pt; color: #1c1c1e; white-space: normal; background-color: #ffffff; line-height: 15.6933px; font-size: 11pt; font-family: 'Clarika Geometric Light';"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">SEO & AEO (embedded in execution)</span></p>
<ul style="box-sizing: border-box; margin-top: 0in; margin-bottom: 0in; list-style-type: disc; padding-left: 40px; color: #1c1c1e; font-family: Inter, system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans'; font-size: 16px; white-space: normal; background-color: #ffffff;">
<li style="box-sizing: border-box; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 17.12px; font-size: 12pt; font-family: verdana, geneva;"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">Apply SEO best practices including keyword research, topic clustering, and on-page optimization</span></li>
<li style="box-sizing: border-box; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 17.12px; font-size: 12pt; font-family: verdana, geneva;"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">Structure content for Answer Engine Optimization (AEO), including featured snippets, “People Also Ask,” and zero-click results</span></li>
<li style="box-sizing: border-box; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 17.12px; font-size: 12pt; font-family: verdana, geneva;"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">Optimize content for LLM discoverability using clear formatting, strong information hierarchy, and entity-based content</span></li>
<li style="box-sizing: border-box; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 17.12px; font-size: 12pt; font-family: verdana, geneva;"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">Stay current on evolving search and AI trends and continuously refine content approaches</span></li>
</ul>
<p style="box-sizing: border-box; margin: 0in 0in 8pt; color: #1c1c1e; white-space: normal; background-color: #ffffff; line-height: 15.6933px; font-size: 11pt; font-family: 'Clarika Geometric Light';"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">Performance & optimization</span></p>
<ul style="box-sizing: border-box; margin-top: 0in; margin-bottom: 0in; list-style-type: disc; padding-left: 40px; color: #1c1c1e; font-family: Inter, system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans'; font-size: 16px; white-space: normal; background-color: #ffffff;">
<li style="box-sizing: border-box; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 17.12px; font-size: 12pt; font-family: verdana, geneva;"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">Track and analyze content performance using GA4, Google Search Console, and SEO tools (e.g., Ahrefs, Conductor)</span></li>
<li style="box-sizing: border-box; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 17.12px; font-size: 12pt; font-family: verdana, geneva;"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">Monitor rankings, traffic, engagement, and emerging AI-driven visibility signals</span></li>
<li style="box-sizing: border-box; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 17.12px; font-size: 12pt; font-family: verdana, geneva;"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">Use data to inform content updates, identify opportunities, and improve performance over time</span></li>
</ul>
<p style="box-sizing: border-box; margin: 0in 0in 8pt; color: #1c1c1e; white-space: normal; background-color: #ffffff; line-height: 15.6933px; font-size: 11pt; font-family: 'Clarika Geometric Light';"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">Collaboration & enablement</span></p>
<ul style="box-sizing: border-box; margin-top: 0in; margin-bottom: 0in; list-style-type: disc; padding-left: 40px; color: #1c1c1e; font-family: Inter, system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans'; font-size: 16px; white-space: normal; background-color: #ffffff;">
<li style="box-sizing: border-box; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 17.12px; font-size: 12pt; font-family: verdana, geneva;"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">Partner with Product Marketing, Growth, Web, Brand, and External Communications teams to align content with campaign priorities</span></li>
<li style="box-sizing: border-box; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 17.12px; font-size: 12pt; font-family: verdana, geneva;"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">Provide SEO and AEO guidance to social and PR teams to support amplification and discoverability</span></li>
<li style="box-sizing: border-box; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 17.12px; font-size: 12pt; font-family: verdana, geneva;"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">Work with subject matter experts to develop accurate, differentiated content</span></li>
<li style="box-sizing: border-box; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 17.12px; font-size: 12pt; font-family: verdana, geneva;"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">Share best practices to help improve search performance across the marketing team</span></li>
</ul>
<p style="box-sizing: border-box; margin: 0in 0in 8pt; color: #1c1c1e; white-space: normal; background-color: #ffffff; line-height: 15.6933px; font-size: 11pt; font-family: 'Clarika Geometric Light';"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">AI-enabled workflows</span></p>
<ul style="box-sizing: border-box; margin-top: 0in; margin-bottom: 0in; list-style-type: disc; padding-left: 40px; color: #1c1c1e; font-family: Inter, system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans'; font-size: 16px; white-space: normal; background-color: #ffffff;">
<li style="box-sizing: border-box; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 17.12px; font-size: 12pt; font-family: verdana, geneva;"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">Use AI tools to support content research, drafting, and optimization</span></li>
<li style="box-sizing: border-box; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 17.12px; font-size: 12pt; font-family: verdana, geneva;"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">Develop efficient workflows that increase speed and scale while maintaining quality and brand standards</span></li>
</ul>
<div style="box-sizing: border-box; color: #1c1c1e; white-space: normal; background-color: #ffffff; margin: 0in 0in 8pt; line-height: 15.6933px; font-size: 11pt; font-family: 'Clarika Geometric Light'; text-align: left;" align="center"> </div>
<div style="box-sizing: border-box; color: #1c1c1e; white-space: normal; background-color: #ffffff; margin: 0in 0in 8pt; line-height: 15.6933px; font-size: 11pt; font-family: 'Clarika Geometric Light'; text-align: left;" align="center"><span style="font-size: 12pt;"><strong style="box-sizing: border-box; font-weight: bolder;"><span style="box-sizing: border-box; line-height: 17.12px; font-family: verdana, geneva;">Skills and experience we value</span></strong></span></div>
<ul style="box-sizing: border-box; margin-top: 0in; margin-bottom: 0in; list-style-type: disc; padding-left: 40px; color: #1c1c1e; font-family: Inter, system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans'; font-size: 16px; white-space: normal; background-color: #ffffff;">
<li style="box-sizing: border-box; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 17.12px; font-size: 12pt; font-family: verdana, geneva;"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">Strong writing ability: Proven experience creating high-quality, engaging, and search-optimized content at scale</span></li>
<li style="box-sizing: border-box; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 17.12px; font-size: 12pt; font-family: verdana, geneva;"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">SEO expertise: 6–8 years of experience in SEO, organic growth, or content strategy (agency or in-house)</span></li>
<li style="box-sizing: border-box; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 17.12px; font-size: 12pt; font-family: verdana, geneva;"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">AEO competency: Demonstrated ability to create structured, answer-first content that is surfaced and cited in AI-generated responses and conversational search experiences</span></li>
<li style="box-sizing: border-box; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 17.12px; font-size: 12pt; font-family: verdana, geneva;"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">LLM fluency: Experience using tools like ChatGPT and understanding how AI surfaces and summarizes content</span></li>
<li style="box-sizing: border-box; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 17.12px; font-size: 12pt; font-family: verdana, geneva;"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">Data-driven mindset: Ability to analyze performance and apply insights to improve content</span></li>
<li style="box-sizing: border-box; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 17.12px; font-size: 12pt; font-family: verdana, geneva;"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">Search intent & structure: Strong understanding of how content format and structure impacts discoverability and engagement</span></li>
<li style="box-sizing: border-box; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 17.12px; font-size: 12pt; font-family: verdana, geneva;"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">Collaboration: Ability to work cross-functionally and influence without ownership</span></li>
<li style="box-sizing: border-box; margin-top: 0in; margin-right: 0in; margin-bottom: 8pt; line-height: 15.6933px; font-size: 12pt; font-family: 'Clarika Geometric Light';"><span style="box-sizing: border-box; font-size: 12pt; line-height: 17.12px; font-family: verdana, geneva;">Tools & technology: Experience with GA4, Google Search Console, and SEO platforms along with hands-on use of AI tools to support content development, optimization, and workflow efficiency</span></li>
</ul><p><span style="font-size: 12pt; font-family: verdana, geneva;"><strong>What’s in it for you</strong></span></p>
<p><span style="font-size: 12pt; font-family: verdana, geneva;">Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.</span></p>
<p><span style="font-size: 12pt; font-family: verdana, geneva;">We encourage individuals to apply based on their passions.</span></p>
<p style="margin: 0cm; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-family: verdana, geneva; font-size: 12pt;">Dayforce employees and their families are eligible to participate in the following benefits programs: medical, dental, vison, and life insurance. Dayforce employees are also eligible to participate in a 401k plan (plus match) and a Global Employee Stock Purchase Plan. Employees also receive unlimited Time Away From Work (in lieu of accrued vacation time), 10 paid US holidays, up to 80 hours of paid sick time and 17 weeks of paid parental leave, subject to the terms of the applicable policy or program. </span></p>
<p><span style="font-size: 12pt; font-family: verdana, geneva;">With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself. </span></p>
<div><span style="font-size: 12pt; font-family: verdana, geneva;"><strong>About the Salary Ranges </strong></span></div>
<p><span style="font-size: 12pt; font-family: verdana, geneva;">Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization. </span></p>
<p><span style="font-size: 12pt; font-family: verdana, geneva;"><strong>Fraudulent Recruiting</strong></span></p>
<p><span style="font-size: 12pt; font-family: verdana, geneva;">Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: <a rel="noopener" href="https://www.dayforce.com/be-aware-of-recruiting-fraud" target="_blank">https://www.dayforce.com/be-aware-of-recruiting-fraud</a></span></p>
<p><span style="font-size: 12pt; font-family: verdana, geneva;"><span style="font-size: 12pt; font-family: verdana, geneva;">Dayforce actively monitors all job applications to ensure authenticity. Submissions determined to be fraudulent or misleading will be declined from the recruitment process</span></span></p>
<p><span style="font-size: 12pt; font-family: verdana, geneva; color: #ffffff;"><span style="font-size: 12pt; font-family: verdana, geneva;">#LI-Remote</span></span></p>
