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[Remote] Product Manager, Identity Resolution & Tagging Infrastructure

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Note: The job is a remote job and is open to candidates in USA. Best Buy is committed to enriching lives through technology, and they are seeking a Product Manager of Identity, Privacy & Tagging Infrastructure to lead the strategy and execution of privacy-safe identity solutions. This role involves collaboration with various teams to ensure compliance and accurate data capture in advertising capabilities.


Responsibilities

  • Be a key contributor to the product roadmap for identity resolution, consent management, and tagging infrastructure.
  • Define and implement privacy-safe tagging and beaconing strategies and solutions to support onsite and offsite signal capture.
  • Collaborate with engineering and legal teams to operationalize privacy policies and ensure compliance with regulations (e.g., GDPR, CCPA).
  • Ensure data quality and signal integrity through rigorous QA processes and monitoring systems.
  • Evaluate and integrate third-party identity, privacy, and tagging platforms
  • Stay informed on regulatory changes and industry standards, contributing to internal documentation and product updates.
  • Improve identity resolution by implementing technology to collect and link multiple identifiers and metadata, ensuring accurate data matching across systems.
  • Launch data enrichment initiatives that incorporate Best Buy-specific identifiers and vetted external sources to strengthen identity profiles.
  • Define a measurement framework to understand the value of different data signals and data providers and partners.

Skills

  • 5+ years of product management experience in digital advertising, identity platforms, or tagging infrastructure.
  • 2+ years of experience with privacy regulations (GDPR, CCPA) and their impact on advertising.
  • 2+ years of experience with tagging technologies (e.g., Google Tag Manager, Tealium, IAS, etc.), beaconing systems, and identity resolution platforms (e.g., LiveRamp, Neustar).
  • 2+ years of experience with ad tech platforms and ecosystem technology including DSPs, SSPs, CDPs, ad servers, and similar.
  • 2+ years of experience in SQL and experience with cloud data platforms (e.g., GCP, AWS, Snowflake).
  • Advanced degree in Computer Science, Data Privacy, or related field.
  • Certifications in privacy or data protection (e.g., CIPP/US, CIPT).
  • Experience supporting incrementality testing and conversion tracking through instrumentation.
  • Experience in a closed media ecosystem like Google, Amazon, Meta, or similar.
  • Familiarity with consent management platforms and privacy-safe data architecture.
  • Proven ability to work cross-functionally with engineering, legal, and analytics teams.

Benefits

  • Competitive pay
  • Generous employee discount
  • Physical and mental well-being support

Company Overview

  • Best Buy is a multinational retailer of technology and entertainment products and services offering consumer electronics and more. It was founded in 1966, and is headquartered in Bloomington, Minnesota, USA, with a workforce of 10001+ employees. Its website is https://www.bestbuy.com/.

    • Company H1B Sponsorship

  • Best Buy has a track record of offering H1B sponsorships, with 114 in 2025, 162 in 2024, 188 in 2023, 182 in 2022, 180 in 2021, 66 in 2020. Please note that this does not guarantee sponsorship for this specific role.

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