Performance Marketing Strategist | HP, Inc. | Remote (United States)

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<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Performance Marketing Analyst</p> <p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Description –</strong></p> <p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Job Overview</strong></p> <p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">The Performance Marketing and Retail Media landscape is rapidly evolving at HP, transforming how we research, shop, buy, and sell. In the digital ecommerce space, it’s vital for HP and our retail and commercial partners to drive innovation and best practices, optimizing digital marketing and the online shopping experience across the ‘digital shelf.’</p> <p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Objective</strong></p> <p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Join the Partner Performance Marketing & Analytics team to enhance HP’s ecommerce presence with key partners. You’ll focus on developing strategies to boost qualified traffic and drive conversions on partner platforms.</p> <p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Core Responsibilities</strong></p> <p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">As the NA Performance Marketing Strategist, you will be central to enhancing our digital marketing efforts in collaboration with top retail partners. Key responsibilities include:</p> <ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6"> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Campaign Consultation, Analysis, Management & Optimization:<!-- --> <ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6"> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Oversee and consult on co-funded digital campaigns to ensure optimal performance.</span></li> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Proactively collaborate with partners and their agencies to optimize campaigns for maximum ROI.</span></li> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Leverage data-driven insights to guide decision-making and improve strategies.</span></li> </ul> <p></span></li> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Tactical Strategy & Recommendations:<!-- --> <ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6"> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Develop and present cross-platform tactical strategies to improve campaign effectiveness and meet business goals.</span></li> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Provide actionable recommendations for enhancements and optimizations.</span></li> </ul> <p></span></li> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Documentation of Best Practices & Ad Tech Trends:<!-- --> <ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6"> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Promote and implement best practices in campaign setup and management.</span></li> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Train and guide teams in the effective application of these practices.</span></li> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Stay current on ad tech advancements and identify emerging opportunities.</span></li> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Evaluate and suggest new ad tech capabilities to benefit our campaigns.</span></li> </ul> <p></span></li> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">KPI Benchmarking:<!-- --> <ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6"> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Define and benchmark key performance indicators (KPIs) to measure success.</span></li> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Monitor KPIs and make proactive recommendations to achieve and exceed goals.</span></li> </ul> <p></span></li> </ul> <p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Education and Experience Required:</p> <ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6"> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">BA or BS in Marketing, Consulting, Analytics, or a related field; MBA preferred.</span></li> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">7+ years of experience in digital media and/or performance marketing.</span></li> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Experience with search engine marketing, retail media platforms, social media marketing, and display advertising.</span></li> </ul> <p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Knowledge and Skills:</strong></p> <ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6"> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Strong proficiency in data analysis and Excel.</span></li> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Exceptional presentation skills, with the ability to convey complex analyses compellingly to both technical and non-technical audiences at the executive level.</span></li> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Self-driven and proactive, with the ability to operate independently and quickly iterate on data results to develop clear action plans.</span></li> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Strong interpersonal and project management skills; effective at collaborating with virtual teams.</span></li> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Ability to interface with multiple levels of management and functional disciplines.</span></li> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Strong ability to influence and drive organizational change.</span></li> </ul> <p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">The base pay range for this role is $90,100 to $130,650 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only). Pay varies by work location, job-related knowledge, skills, and experience.</p> <p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Benefits:</strong></p> <p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">HP offers a comprehensive benefits package for this position, including:</p> <ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6"> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Health insurance</span></li> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Dental insurance</span></li> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Vision insurance</span></li> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Long term/short term disability insurance</span></li> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Employee assistance program</span></li> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Flexible spending account</span></li> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Life insurance</span></li> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Generous time off policies, including;<!-- --> <ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6"> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">4-12 weeks fully paid parental leave based on tenure</span></li> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">11 paid holidays</span></li> <li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Additional flexible paid vacation and sick leave (<a href="https://hpbenefits.ce.alight.com/" target="_blank" class="break-all font-medium underline hover:opacity-75" rel="noopener noreferrer nofollow">US benefits overview</a>)</span></li> </ul> <p></span></li> </ul> <p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.</p> <p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Job –</strong></p> <p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Marketing</p> <p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Schedule –</strong></p> <p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Full time</p> <p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Shift –</strong></p> <p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">No shift premium (United States of America)</p> <p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Travel –</strong></p> <p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">25%</p> <p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Relocation –</strong></p> <p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">No</p> <p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Equal Opportunity Employer (EEO) –</strong></p> <p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).</p> <p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.</p> <p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">If you’d like more information about HP’s <a href="https://www8.hp.com/h20195/v2/GetDocument.aspx?docname=c08129225" target="_blank" class="break-all font-medium underline hover:opacity-75" rel="noopener noreferrer nofollow">EEO Policy</a> or your EEO rights as an applicant under the law, please click here: <a href="http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf" target="_blank" class="break-all font-medium underline hover:opacity-75" rel="noopener noreferrer nofollow">Equal Employment Opportunity is the Law</a> <a href="https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP%5FEEO%5FSupplement%5FFinal%5FJRF%5FQA%5F508c.pdf" target="_blank" class="break-all font-medium underline hover:opacity-75" rel="noopener noreferrer nofollow">Equal Employment Opportunity is the Law – Supplement</a></p>

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