Director of Advertising and Integrated Media* Posting Details POSTING INFORMATION Internal Title: Director of Advertising and Integrated Media* Position Type: Classified Faculty / Non-Faculty / Administration: Non-Faculty Pay Band: 6 Level: 5 Department: Office of Marketing and Communications Job Purpose: The Director of Advertising and Integrated Media is a strategic thinker who develops, executes, and oversees comprehensive long and short-term marketing, communication, and advertising campaigns that support the recruiting, retention, and student-satisfaction goals of the university. This individual acts on behalf of the Office of Marketing and Communications and the College of Charleston, and makes complex decisions in collaboration with university colleagues and external vendors that have substantial impact on the revenue stream of the university. Minimum Requirements: Bachelor’s degree and a minimum of three years of progressively responsible and relevant professional experience in formulating digital marketing and advertising strategies, and executing campaigns through an array of channels such as email, digital displays, search, social media, and retargeting. Must have significant digital content creation and copywriting experience in digital and print marketing media, as well as knowledge of all phases of the creative process. Must have demonstrated understanding of digital marketing and communication metrics, reporting, and analysis. Candidates with an equivalent combination of experience and/or education are encouraged to apply. Required Knowledge, Skills, and Abilities: Knowledge of marketing techniques and strategies, and the ability to develop, manage, and execute ideas, and modern marketing themes and strategies from concept to completion. Ability to apply market research and mixed media concepts to comprehensive and complex marketing, communications, and advertising projects. Demonstrated ability to plan, write, and edit marketing copy and manage multiple marketing and communication projects. Experience with multimedia marketing techniques. Ability to lead and work well with others in a team environment and under deadline pressure. Must have strong initiative and ability to work independently without close supervision. Proficiency in Mac software, including word processing and graphics software, electronic marketing techniques, and experience with Adobe and Canva. Knowledge of and experience using new media to achieve marketing and communications goals. Ability to write clearly and concisely, and on deadline. Broad working knowledge of digital marketing, customer segmentation methodology, engagement analysis, and metrics reporting, as well as a solid understanding of digital marketing and social media advertising analytics. Understanding of enrollment marketing in general, and higher education in particular, is preferred. Additional Comments Regarding Position: *This position is eligible for part-time telecommuting. The employee must have strong interpersonal and communication skills, the ability to conduct general market research, and apply and adapt modern marketing and communication techniques and strategies to achieve enrollment, retention, and student satisfaction objectives. Must be able to make data-informed decisions and understand the connection between print and the web, and advertising and the web. Must be sensitive to the values and procedures of a public, state-supported academic institution. Special Instructions to Applicants: Applicants must provide examples of ad copy, digital content, and web content they have created to be considered for employment. Please utilize the required Writing Sample and Other Document attachments to upload these to your application. Please complete the application to include all current and previous work history and education. A resume will not be accepted nor reviewed to determine if an applicant has met the qualifications for the position. **Salary is commensurate with education/experience which exceeds the minimum requirements. Offers of employment are contingent upon a successful background check. All applications must be submitted online https://jobs.cofc.edu . Salary: **$55,986 - $66,488 Posting Date: 11/04/2024 Closing Date: 11/15/2024 Benefits: Insurance: Health/Dental/Vision Life Insurance Paid Leave: Sick/Annual/Parental Retirement Long Term Disability Paid Holidays FreeCARTABus Service Employee Tuition Assistance Program (ETAP) Employee Assistance Program (EAP) Full Benefits Package – Click Here Open Until Filled: No Posting Number: 2024171 EEO Statement: The College of Charleston is an equal opportunity employer and does not discriminate against any individual or group on the basis of sex, gender (including gender identity and/or expression), pregnancy, race, religion, color, national origin, age, disability, military or veteran status, sexual orientation, genetic information, and other classifications protected by applicable federal, state, and local laws. For more information, please visit eop.cofc.edu . Quicklink for Posting: https://jobs.cofc.edu/postings/16142 Job Duties: Activity: Develops, executes, and oversees complex and comprehensive short– and long–term strategic marketing and advertising campaigns that have a direct impact on College of Charleston recruiting strategies and revenue-generating efforts. Is responsible for managing a substantial advertising budget. Oversees the digital media agency that implements institutional advertising campaigns. Strategizes with campus departments on digital mini-campaigns developed to help them meet their recruiting and enrollment goals. Creates content and messaging for ads, including radio spots and other digital marketing materials, that support advertising efforts. Oversees the creative direction, implementation, and performance of all advertising, and collaborates with senior leaders to make decisions about the most effective creative concepts used to recruit and retain students. Monitors the effectiveness of digital advertising campaigns to ensure maximum return on investment. Uses advertising data to develop presentations for senior leadership on advertising effectiveness and ROI. Essential or Marginal: Essential Percent of Time: 35 Activity: Develops and manages partnerships with college search sites, including Niche, U.S. News & World Report, Appily, Naviance, and The Princeton Review. Explores and assesses new partnership opportunities and coordinates with the procurement office to negotiate with vendors. This individual must use data to make decisions about whether to keep existing agreements in place, seek better terms for the College, evaluate new opportunities, and negotiate the parameters of new agreements with existing and new partners. Keeps partnership sites and profile pages up to date and monitors site content for accuracy. Monitors and reports on metrics to optimize performance. Essential or Marginal: Essential Percent of Time: 30 Activity: Supports the Executive Director of University Marketing by leading and coordinating the efforts of the marketing and admissions teams, including the production of complex marketing communication collateral from concept to completion. Consults with and ensures that colleagues keep up to date on the latest marketing and industry trends, and continually researches industry advancements to ensure the College is leveraging the most effective tools and strategies to advertise the institution and meet enrollment and revenue goals. Essential or Marginal: Essential Percent of Time: 25 Activity: Creates a quarterly report on all advertising campaigns and their performance and submits it to the Executive Director of University Marketing and the Vice President of Marketing and Communications. Essential or Marginal: Essential Percent of Time: 10 #J-18808-Ljbffr